19 January 2016, Singapore - Shaw Theatres Waterway Point at Punggol will open
this Thursday (21 January 2016) and it will boast the most number of screens in a
suburban location with 11 screens, including a digital IMAX theatre.
This is Shaw Theatres’ ninth location, and the fourth that the exhibitor has opened
over the last six years and all in suburban districts – i.e. Shaw Theatres Seletar in
Seletar (December 2014), Shaw Theatres JCube in Jurong East (April 2012), and
Shaw Theatres nex in Serangoon Central (December 2010).
With the four new suburban cinemas, Shaw Theatres has more than doubled its total
number of screens from 30 to 66, and increased the total number of seats from
some 6,200 to over 10,600. In the process, Shaw Theatres has also increased the
number of digital IMAX screens to three, which allows it to deliver the world’s most
immersive movie experience to even more local audience.
Mr. Mark Shaw, Executive Vice President of Operations, Shaw Theatres, said: “Our
strategy of going to the heartlands and commitment to bringing the best movie
experiences to our patrons, has paid off. We are confident that the demand for a
premium movie-going experience will continue to rise in Singapore. For example,
IMAX accounted for 75% of our first hour advance ticket sales for Star Wars: The
Force Awakens. Our patrons can look forward to more Blockbusters released in
IMAX like Batman vs Superman: Dawn of Justice (release on 24 March) and
Marvel’s Captain America: Civil War (release on 28 April) which will feature select
footage shot with IMAX cameras.”
Mr. Christopher Shaw, Executive Vice President of Film Distribution, added: “With a
good distribution of screens in the city as well as in the heartlands, Shaw Theatres
will be able to offer a greater variety of movie titles to our patrons. For this Chinese
New Year, we will be releasing sequels to box office hits such as From Vegas to
Macau III and The Monkey King 2, as well as local film such as Jack Neo’s Long
Long Time Ago. Audiences who are looking for critically acclaimed and Academy
Award nominated titles can also enjoy a variety of films like Room, The
Revenant (also in IMAX) and Spotlight at our theatres. Our programming will ensure
that Punggol is the one stop location for the best and latest big screen movie
entertainment from Hollywood as well as around the world.”
Shaw Theatres Waterway Point
Prior to the official opening on 21 January 2016, Shaw Theatres Waterway Point will
be holding an open house from 18 to 20 January 2016. Activities include:
1. Movie Tickets Giveaway with Waterway Point – 500 pairs of free movie tickets
will be up for grabs for the first 500 Waterway Point shoppers each day! Collect a
coupon from 10.00am each day at B1, The Plaza, Waterway Point. One coupon per
shopper per day, and each coupon can be exchanged for a pair of movie tickets at
Shaw Theatres Waterway Point box office on a first-come-first-serve basis. Movie
titles include Fury, Lost and Love, Miss You Already, Paddington, Shaun the Sheep,
The Monkey King, and The Imitation Game. Valid only for same day screenings
from 10.20am to 5.15pm. Terms and conditions apply.
2. Movie Tickets Giveaway with SAFRA – 500 pairs of free movie tickets will be
given out each day to SAFRA members. Present SAFRA membership card and
NRIC at the Shaw Theatres Waterway Point box office for redemption from 4.00pm
onwards. A pair of tickets per SAFRA member per day. Valid for same day
screenings from 5.30pm onwards. Terms and conditions apply.
Visit http://shaw.sg for details and other related promotions.
About Shaw Theatres
Shaw Theatres, part of the Shaw Organisation, was founded by the Shaw Brothers and has been
operating cinemas in Singapore since 1927. With Shaw Theatres Waterway Point, it now owns eight
cineplexes across the island, and they feature the latest in cinema technologies like IMAX, Dolby 7.1
Surround and RealD 3D systems. Shaw Theatres also manages a ninth cineplex, Century Cineplex,
which is privately owned.
For more information on Shaw
Theatres and Shaw Organisation, please visit http://www.shaw.sg.
You can also connect with Shaw on Facebook (facebook.com/shaw.sg),
and YouTube (youtube.com/ShawOnlineVideos).
About IMAX’s Digital Theatre System
The IMAX's Digital Theatre System offers the most immersive movie-going experience possible.
For a start, IMAX’s projection technology delivers crystal-clear images. The dual projection system
projects left-eye and right-eye images simultaneously thus eliminating depth distortion during fastmoving
IMAX’s audio system creates laser-aligned digital sound for accurate and realistic sound images with
the largest dynamic range. This enables the sound to be crisp enough to hear a pin drop and precise
enough to know exactly where it dropped!
Then there is IMAX’s customised theatre geometry, which maximises your field of view. The highgain
screen results in exceptionally bright images and unparalleled 3D effect. The screen is also
slightly curved and sits closer to the audience, creating a larger effective screen, which is equivalent
to a 20% to 230% increased in screen area.